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Posted on Feb the 9th
By Aaron Green

2585

Posted In: SME's

Threeway Refuses To Have Its Wings Clipped

An innovative Black Country manufacturer has designed and manufactured a new automatic hair clip using a new technique which makes it the first automatic hair clip to be made in the country.

In doing so they have repatriated work from the Far East and invested in their
business. Tipton based Threeway Pressings were approached by a customer in the fashion industry who were previously out sourcing their own patented automatic hair clip in the Far East. They previously tried to set up production in the UK in early 2000 although this proved too expensive due to the design and the lack of suitable finishes. The customer had problems with quality control in the Far East as the product was not fully automated due to the design. To come up with a solution to counter the perception and to win the business, the firm set about producing a series of design led samples to overcome the problem. Ultimately they used serration forms to allow the component to be manufacture from one piece of material instead of having to rivet the legs together, this new design and refined technique allows them to produce 2500 clips per hour and become more competitive than the Far East with far better quality and reduced lead times.

Threeway’s robust process of R&D, design, functionality, patent and scalability allowed them to win £250,000 worth of new business for one million units, assembly and tooling. Managing Director Phil Stanley said: “We took the Threeway mantra of ‘thinking big’ to tackle the high end market by manufacturing clips for the global market. We also partnered with other UK firms to further modify the clips using resins and coatings so the product can be customised, but flexible enough to run small batches. The customer will be also investing in tooling for injection moulding to make plastic tops to complement the new clip through our company.“Our customer invested £40k into tooling to produce the next orders in the UK for the hair clips using local toolmakers to make the progression tooling as well as local suppliers. We estimate winning in the region of 500,000 units this year for global distribution.” Charles Addison, Director of Made in the Midlands concluded: “Success has become
standard for Threeway Pressings. They are well known for their problem solving engineering approach, typically utilised by global automotive powers but more recently in design and manufacture of their own products for the garden market. Their success story contains the elements that every manufacturer should aspire to ­ innovation, investment and growth.

Threeway Pressings

Company Threeway Pressings

Website Threeway Pressings

Founded 1996

Employees58

Threeway Pressings specialises in the design and manufacture of precision pressings in ferrous and non-ferrous materials.

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