Posted On: 12th September 2012
“As most of us are desperately scrambling for links to keep our sites fresh and current it’s crucial that you know what you’re doing when you apply the power of the hyperlink. The more links you have on your site the better it will rank and every time you update content you should include more links.
There are three ways of hyperlinking – the good, the bad and the useless. And I will try to shed some light on how to go about this in the right way so you end up doing it successfully.
When you stumble upon a hyperlink in a text you will most likely make up your mind whether or not you will click it based on what it links to. In most cases the hyperlink is self-explanatory. There are millions of examples of how a sentence will end with the words - “click here”- with the previous part explaining where you are going to end up if you click the link.
This common method is not good when it comes to generating traffic to that particular direction because nobody likes to be told what to do when they are in the middle of their online experience. Another example of bad hyperlinking is when you are obviously trying to steer traffic deliberately to a specific location.
Consider these two sample sentences:
I like (insert name of any famous beverage with a hyperlink to that brand).
I am thirsty (hyperlink the word thirsty to the same beverage from the previous sentence).
Both of these snippets will hyperlink to the same location but the first one is not likely to generate any traffic whatsoever, while the second one is more likely to raise enough curiosity for the reader to click it to find out what you would drink if you’re thirsty.
For the online savant this will make little difference since they will know that hovering above a hyperlink will reveal the destination, but for those who prefer to satisfy their curiosity quickly, it’s an easier way of directing traffic.
Now imagine if you will that you have resorted to method one from the sentences above and hyperlinked using the brand name, let’s also for argument’s sake say that you are paid to supply that link because that brand is paying for it, now you are really in over your head.
Your client will quickly lose faith in your capability to generate traffic, not because your reports don’t show that you aren’t supplying the links ordered, but because you are hyperlinking in a way which is sure to not generate any traffic. Before long your client will drop you like your bad hyperlinking habit.
The useless hyperlinking is irrelevant of the approach you use. Linking to any site which will give the 404 error message is simply useless, but there is one more thing you can do to ensure that your hyperlink will be useless, and it’s when you link to a site which will eventually expire, like online news articles which have a short shelf life”.