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How to beat google

If you look back at the Internet in its infancy, it was a vast cosmos strewn with information, if you knew where to look. It was an ear when very little information required such nuisance as subscriptions or passwords, and you could browse along pretty much anywhere without tons of cookies piling up on your computer.

The World Wide Web was truly a global network of computers communicating with one another across borders, unfiltered, unencumbered, and for the most part, unsupervised. The Internet of today is extremely different from those happy-go-lucky days.

Today there is structure, directories, filters, order, encryptions, passwords, subscriptions, cookies, social media networks, SEO, and many more things you can’t even imagine. If you were to ask Joe Plumber what he knows about the Internet he would probably respond with three websites: Google, Facebook and YouTube.

If you add Twitter to these three powerhouses you would have the vast majority of the Internet covered. The big question is how are you going to make sure your message doesn’t drown in all the noise from the social media jungle?

The answer is very short and simple – you can’t. But there are ways for you to improve your odds. As the old saying goes, if you can’t beat them, join them – and then beat them!

Think of Google as one massive network, sitting on all the directories and filters for how to search and find information. If there is anything that Google doesn’t like it’s networks within their network, but there is little they can do to prevent it from happening.

If you want your message noticed you are going to have to be bold and loud. Having one website is not enough in this day and age. Telling consumers on your own website to visit your website is a moot point since they are already there. This is when you need to create several more sites to serve as directional sites or pointers.

These sites are specifically designed to promote your main site and point consumers in that direction through hyperlinks. People online are a lazy bunch and will more often than not skip leaving the site they’re on unless they can do so by clicking. Simply mentioning “visit my site” will do absolutely nothing compared to choosing some better wording and then hyperlinking the text to your site.

You should also make sure that your pointers link to each other so your chances of generating traffic on your main site will increase. As long as the content on your pointers is fresh, interesting and regularly updated, you are bound to catch consumers this way.

Needless to say, Google is not much of a fan when it comes to these micro-networks within their massive network. They are in charge of all the algorithms but once you start linking to yourself on various sites, you’ll give those sites more credibility and Google can’t stop you. Very rapidly your sites will start ranking on Google and that’s when the real payoff starts.

Keep in mind that this is a slow and tedious process, but once your micro-network starts generating traffic, you will be sure to reap the benefits.

Andreas Voniatis

Andreas Voniatis

Andreas Voniatis read Economics at the University of Leeds, graduating in 1999 with an Upper Second Class honours degree.  Upon graduation, Andreas pursued a career as a management accountant, becoming a passed finalist of the Chartered Institute of Management Accountants in 2.5 years, with first time exam passes in every

 module. His accountancy career covered various management accounting roles at First Choice Holidays, BOC Group and BT.

During his accounting career, Andreas became a self taught website designer in 2003 and worked alongside many of the avant-garde SEO consultants learning and testing many of the SEO techniques in highly competitive industries.

Alchemy V Ltd was founded in 2007, on the back of selling to the WinTech Gaming Group based in the USA, and in response to the opportunities and rising challenge of competitive Search Engine Optimisation (SEO).  As a consultant Andreas contracted for The Move Channel (formerly Lead Galaxy) as an online marketing manager expanding on his web search and accounting analytical skills to email marketing, display advertising, web project management, website analytics, and establishing XML partnerships, including with the Telegraph Newspaper.

In 2009, Andreas left to join Infectious Media, a New Media Age award winning agency, as their Head of Search, responsible for their Pay Per Click (PPC) and SEO product and client servicing.

In 2010, Andreas reprised his role within Alchemy V Ltd and rebranded as Alchemy Viral with clients including his former employers Infectious Media, Xoomworks, CyberSports, Akiko Web Design, and Thrive Active.  With his  company’s delivering beyond expectations, Alchemy Viral grew in stature winning further clients including Discount Vouchers, News International, Interpublic and Carat.

Andreas is actively developing the company, with particular regard to Product Development and Business Development.  This is an exciting stage for the company with new staff coming on board to meet the scaling operational challenges to meet and exceed client expectations.

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