Posted On: 26th September 2012
If you look back at the Internet in its infancy, it was a vast cosmos strewn with information, if you knew where to look. It was an ear when very little information required such nuisance as subscriptions or passwords, and you could browse along pretty much anywhere without tons of cookies piling up on your computer.
The World Wide Web was truly a global network of computers communicating with one another across borders, unfiltered, unencumbered, and for the most part, unsupervised. The Internet of today is extremely different from those happy-go-lucky days.
Today there is structure, directories, filters, order, encryptions, passwords, subscriptions, cookies, social media networks, SEO, and many more things you can’t even imagine. If you were to ask Joe Plumber what he knows about the Internet he would probably respond with three websites: Google, Facebook and YouTube.
If you add Twitter to these three powerhouses you would have the vast majority of the Internet covered. The big question is how are you going to make sure your message doesn’t drown in all the noise from the social media jungle?
The answer is very short and simple – you can’t. But there are ways for you to improve your odds. As the old saying goes, if you can’t beat them, join them – and then beat them!
Think of Google as one massive network, sitting on all the directories and filters for how to search and find information. If there is anything that Google doesn’t like it’s networks within their network, but there is little they can do to prevent it from happening.
If you want your message noticed you are going to have to be bold and loud. Having one website is not enough in this day and age. Telling consumers on your own website to visit your website is a moot point since they are already there. This is when you need to create several more sites to serve as directional sites or pointers.
These sites are specifically designed to promote your main site and point consumers in that direction through hyperlinks. People online are a lazy bunch and will more often than not skip leaving the site they’re on unless they can do so by clicking. Simply mentioning “visit my site” will do absolutely nothing compared to choosing some better wording and then hyperlinking the text to your site.
You should also make sure that your pointers link to each other so your chances of generating traffic on your main site will increase. As long as the content on your pointers is fresh, interesting and regularly updated, you are bound to catch consumers this way.
Needless to say, Google is not much of a fan when it comes to these micro-networks within their massive network. They are in charge of all the algorithms but once you start linking to yourself on various sites, you’ll give those sites more credibility and Google can’t stop you. Very rapidly your sites will start ranking on Google and that’s when the real payoff starts.
Keep in mind that this is a slow and tedious process, but once your micro-network starts generating traffic, you will be sure to reap the benefits.