Posted On: 4th October 2012
Backdoor linking is a neat trick if you’re writing on behalf of a client but don’t want to seem like you do. Anyone can hyperlink directly to the company, product or service they represent but for some more mastery tricks you are going to have to go through the backdoor.
This is not complicated technically. This is simply linking to a page which links to your client’s page. That’s the easy explanation, but there is a lot more to this than meets the eye. Firstly, there are several tools you can use in order to find sites which link to your client.
The most common ones are AHrefs, SEO Moz, Ayima v2 and Majestic SEO. Obviously there are different aspects to consider when you decide which one to choose, so let’s break them down and make it easier. In the end there will be a clear winner.
There are two things you want this program to do for you – find live pages which actually link back to your client and find as many of these pages as possible. This is where we can start separating the men from the boys.
Majestic SEO is a great tool for finding sites, but when you look closer at the hits you get you’ll notice that a lot of them aren’t actually proper links. Ayima v2 is still being tested and is not available to the public yet, but as far as testing is concerned, it has shown that most of the search results actually link to where it says it will, but on the other hand the amount of hits leave a lot to desire if you would compare it to AHrefs. The same could be said for SEO Moz, but in all fairness it’s the most accurate of the four.
Still, AHrefs is the overall winner in every category but one – accuracy. There has been testing done using the highly popular SEO site Search Engine Land to compare these tools and in the final test where all things important to us are looked at, Moz produced about 50,000 useable sites, while AHrefs came back with closer to 600,000.
The fact that AHrefs at the same time showed an accuracy of about 73 per cent means that there were obviously a huge amount of sites which would be pretty useless for SEO purposes. But this is rather insignificant from a practical point of view.
You can export all the results in a nice and neat excel document and have a good look at it. Obviously, when viewing this kind of document for the first time it will look like a massive cluster of data and information, but it will soon be very clear what you need to care about. With just a little bit of practice you will be able to filter out the bad results from the good in no-time.
When you know a little about the tools you can start focusing on actually linking to these pages. This is an excellent way to create content as well. There is one thing you’ll need to keep in mind above anything else and that is the longevity of your link.
Linking to a news article or a blog post could mean that your link will die at any moment since articles roll off sites, and blog posts are taken away by their writers. Keep in mind that you want your link to stay alive as long as possible so try to find permanent websites with links on them. AHrefs will find them for you, and then your creativity should be able to take it from there.