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Searching on the fly

It’s safe to say that the improvement of mobile networks will increase online traffic via capable handheld devices like smartphones and tablets. With this increase in traffic there are new challenges on the horizon when it comes to ensuring that your site is not only visible, but also possible to find.

Recent statistics shows that there are around 4 billion smartphones out there and by 2014 they will overtake desktop online traffic. This means that no matter what business you are running your clients are on the run too and you make sure they can reach you.

With 90 per cent of all mobile searches pertaining to visiting a business location or researching a product before purchasing, it’s increasingly vital to be visible. In fact, 60 per cent of shoppers searched for the product first and 50 per cent of mobile searchers went ahead and completed a purchase.

The message is loud and clear: you need a mobile search strategy or lose to those who have.

Mobile search optimisation follows pretty standard SEO praxis with a lot of emphasis on keywords, but there are a few tricks you need to have up your sleeve to ensure success in this field. Firstly, and it should go without saying, you need to make sure that every page of your website is accessible from mobile devices.

Make sure your content is updated regularly, that it’s interactive and easily consumed by potential customers and don’t forget to research your buyers so you’ll know what they expect and understand what they need. A great tool for this is to use internal mobile search tools. This way you can easily find out valuable information about the viewer of your pages.

You can rest assured that sites and not apps will drive traffic. From the aforementioned statistics we can conclude that 50 per cent of consumers would not recommend a poorly functioning site while as many as 40 per cent said they would switch to a competitor if their site was better.

A good idea is to customise material on your mobile site since people who are on the run with their smartphones and tablets don’t have the same goals as those sitting by a computer. It’s crucial that they get exactly what they want as fast as possible.

With the introduction of Apple’s search assistant, Siri, many thought that it would spell death for the SEO industry, but this is nonsense. Siri bases its result on localised listings obtained from sites like Yelp, Google Maps, City Search, YP and many more. There are in fact more than 60 such site where Siri gets its information from.

It’s obviously worth the effort to make sure your company will appear in the listings of as many of these sites as possible. Keep the listed information updated with current contact information and other relevant details and Siri will find you too.

Siri Inc was bought by Apple in April 2010 and before the acquisition Siri was being developed for both BlackBerry and Android powered phones. This was naturally halted when Apple took over, but instead Android now has Skyvi while BlackBerry is catching on and their voice commanded search assistant will probably be released with their next handheld.

Undoubtedly, the technology for localised voice search is here to stay and with time it will take over more and more of mobile searches. At least now you are better prepared for things to come and you know what you have to do.

Andreas Voniatis

Andreas Voniatis

Andreas Voniatis read Economics at the University of Leeds, graduating in 1999 with an Upper Second Class honours degree.  Upon graduation, Andreas pursued a career as a management accountant, becoming a passed finalist of the Chartered Institute of Management Accountants in 2.5 years, with first time exam passes in every

 module. His accountancy career covered various management accounting roles at First Choice Holidays, BOC Group and BT.

During his accounting career, Andreas became a self taught website designer in 2003 and worked alongside many of the avant-garde SEO consultants learning and testing many of the SEO techniques in highly competitive industries.

Alchemy V Ltd was founded in 2007, on the back of selling DreamBingo.co.uk to the WinTech Gaming Group based in the USA, and in response to the opportunities and rising challenge of competitive Search Engine Optimisation (SEO).  As a consultant Andreas contracted for The Move Channel (formerly Lead Galaxy) as an online marketing manager expanding on his web search and accounting analytical skills to email marketing, display advertising, web project management, website analytics, and establishing XML partnerships, including with the Telegraph Newspaper.

In 2009, Andreas left to join Infectious Media, a New Media Age award winning agency, as their Head of Search, responsible for their Pay Per Click (PPC) and SEO product and client servicing.

In 2010, Andreas reprised his role within Alchemy V Ltd and rebranded as Alchemy Viral with clients including his former employers Infectious Media, Xoomworks, CyberSports, Akiko Web Design, and Thrive Active.  With his  company’s delivering beyond expectations, Alchemy Viral grew in stature winning further clients including Discount Vouchers, News International, Interpublic and Carat.

Andreas is actively developing the company, with particular regard to Product Development and Business Development.  This is an exciting stage for the company with new staff coming on board to meet the scaling operational challenges to meet and exceed client expectations.

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