Posted On: 22nd August 2012
I recently asked Christopher Penn (not the actor but “social media thought leader in my book”) what he thought about businesses that offer to run your social media networks.
Here’s what he said:
“I'm of a split mind on the topic. On the one hand, you want someone to bake their own authentic goods. After all, why go to the bakery if they don't make anything themselves?
On the other hand, if they suck horribly at baking and you keep finding dead rat bits in their pastries, then outsourcing would be a palatable alternative.
Some people flat out can't bake. Some people flat out do poorly at social media. For those people, there should be valid alternatives.”
It got me thinking.
When we met, my beautiful partner Jo couldn’t bake. But my father was a chef, and my mother was a great cook, so I grew up surrounded by recipes and great food and I learnt how to bake and love it. Over the years, Jo has learnt from me and can now bake - and an amazing carrot cake she does too!
You see, I think everyone can bake- it’s just that some people are naturally gifted and others need teaching. And, ultimately, that’s how I see social media.
Most of the naturally gifted “social media lovers” will probably be part of the younger generation, after all they’ve grown up with Facebook and Twitter they find it completely natural to build a relationship online. Then there are the rest of us that might struggle with social networks, normally because we either don’t get it or think we don’t have the time for it.
For those that just don’t get it, buy a book, talk to someone that knows, and find some training. Whatever you do, learn how to bake. For those of you that just don’t have the time - make it. The results are worth it. I’ve found new clients and have recruited numerous people through Twitter alone.
Still confused? Not convinced?
Let’s look at twitter in this way; it’s no more than going to a networking event, no more than standing in the pub with your friends and chatting and no more than sitting with your clients and understanding what they do. Except, you can do it all from one place and all at the same time.
Now ask yourself, would you want someone else to do that for you? And if your answer is “yes” then leave this blog and banish yourself to the world of non believers and watch your community ever decrease.
We could talk about social networks all day and each has its own set of rules but let’s look at some key pointers in Twitter.
And if you want to know more drop me a line, ask me a question. If I don’t know the answer I’m sure to know someone else that bakes.
Found that interesting? Then share alone!