Posted On: 13th September 2012
Here’s my monthly news round up - a collection of news stories from the past month in Recruitment, Employer Branding and Social Media that I found interesting, informative or just plain entertaining.
I hope you enjoy them as much as I did so without delay, here’s what’s been happening in the month of August!
In the world of recruitment…
Reports showed that the number of people being placed in jobs slowed for the second month in a row in July. On the upside, the decline is slowing and factors such as the summer holidays and the Olympics may also be partly to blame.
Well, according to this article in the Guardian, it is broken and the solution lies in looking back 10 years to when the then German Chancellor was in a similar position. But will George Osborne go radical or will a new Government have to try and provide the solution?
Placements may have slowed and employers might be cautious in appointing but it seems the need for workers is still there. A report from the ONS showed that 2000 jobs a day were created in the spring despite the gloomy economic forecast.
In the world of employer branding…
According to a new report , companies that are ‘highly skilled’ in core HR practices experience up to 3.5 times the revenue growth and as much as 2.1 times the profit margins of less capable companies, according to new research by The Boston Consulting Group (BCG) and the World Federation of People Management Associations (WFPMA).
Flexible benefits and outsourcing the administration of such schemes may work well for the employers, but what impact is it having on the employees?
In the world of Social Media…
While Facebook may be floundering, LinkedIn has seen its shares more than double since it went public last year. Maybe it’s as a result of sticking to its core principles - its profits are still boosted by its ability to help companies fill vacancies from the rank of its members – instead of trying to be something it’s not. Facebook should take note.
As Team GB basks in the glory of one of the most successful Games ever, the athletes are taking advantage of their new found popularity. Those who managed to build large social media followings are making the most of them through any number of sponsorship deals – see, we told you social media worked!
In an attempt to encourage advertisers to use the micro-blogging platform Twitter is now allowing marketers to target interest groups with their messages. Only time will tell if all these new attempts to raise money are a good or bad move as far as the actual users are concerned.
Obama made the most of Twitter in the last election, but this year everyone’s at it and they’re flooding all the platforms. Billed as the first true social media election, it’ll be interesting to see if the candidates tweeting their Spotify lists will really make a difference to the results.
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