The first Business Report started as a single newspaper in the thriving area of the Black Country. It differs from its competitors in terms of image, style and distribution. The newspaper is bi-monthly and distributed free to business decision makers in a local area. It offers cost effective advertising to the business community.

All revenue is generated through the sale of advertising space.

Market Research

Market research conducted by Business Report in 2002 identified a gap in the market for a business publication that was truly local. No other independent business publication focused entirely on local business and distributed directly to local business people. Business people read news relevant to them. In contrast there are a number of business publications in the UK focusing on large geographical areas in a glossy magazine A4 format. These publications are generic and have similar content so readers cannot distinguish easily between them. Look at the facts

Over 40 million UK adults now read a local or regional newspaper. (TGI July 2004)

The percentage of adults reading any regional newspaper has increased from 84.5% to 85.4% in 2004. (TGI July 2004).

In the past five years, readership of regional newspapers has grown by 4%. (TGI July 2004).

The regional press is the largest print advertising medium. (AA July 2004).

More than two-thirds (69%) of all UK business people read a regional newspaper. (Business Choice II - 2003).

The regional press is the most useful tool for local business news. (Business Choice II - 2003).

The team at Business Report broke the mould by publishing a locally focused quality business newspaper. The Black Country and South Staffordshire edition has gone from strength to strength and now the team are ready to share the secrets of their success and help other ambitious entrepreneurs launch their own Business Report newspapers in other areas. This is to be achieved through franchising.

Business Report 2002 to Date

Business Report was formed in 2002 by a team of dedicated professionals; to share their knowledge gained over the years in publishing, design, marketing and copy writing - and in business generally. Our aim is to expand in a controlled manner to become a UK wide network of people all working hard to succeed in both financial and personal terms. Through franchising we know we can maximise growth potential to the mutual benefit of both Business Report and our Franchisees. Franchising helps to minimise the risks and pitfalls usually associated with business start-ups, by providing specific guidance for franchisees newly into business.The first pilot franchise was launched in 2002. The flagship publication is located in Wolverhampton and forms the basis of future franchise development. Business Report Mission Statement

Business Report offers an affordable promotional vehicle for the business to business advertiser. Our aim is to create a network of quality local business newspapers in which businesses can promote themselves. Through franchise opportunities we aim to share our expertise to enable other ambitious people to set up their own businesses and achieve financial independence.

For further information contact 01902 710078

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